Campaign Toolkit
All the tools you will need to run a successful campaign.
If you cannot find the resources you need, be sure to reach out to your United Way representative or your Loaned Executive.
They are happy to help in any way they can.
Corporate Engagement Managers
Get Started
Checklist
Read our checklist for running a workplace giving campaign. Your United Way Corporate Engagement Manager is ready to assist you at any time!
- MEET with your CEO to discuss their vision for the campaign.
- EXPLORE resources in the Campaign Toolkit.
- DEVELOP a campaign plan including dates, goals, etc.
- RECRUIT a committee to help plan and coordinate the campaign.
- PLAN to participate in the United We CAN Food Drive + Sculpture Contest.
- KICK OFF your campaign and run an informative, exciting, and time-limited campaign.
- MAINTAIN enthusiasm and momentum by sending frequent emails. Start by sharing a United Way impact video to demonstrate the importance of their support.
- ORGANIZE and invite co-workers to participate in a fun activity or event. See the Engagement Guide for ideas!
- INFORM your CEO on campaign performance midway.
- WORK with your United Way Corporate Engagement Manager and/or Loaned Executive to ensure the successful achievement of your goal.
- ANNOUNCE your results to your organization — and your customers!
- THANK your donors and committee volunteers.
Timeline
Use these ideas to create your timeline and kick off your United Way campaign.
Plan out your campaign with our sample timelines. PDF includes:
- Sample 1 Week Timeline
- Sample 2 Week Timeline
Giving Options
Use these documents to help your employees donate.
Communication Tools + Materials
Messaging Toolkits
Communication is the key to a successful workplace campaign!
Logos
Download high resolution logos to use during your workplace campaign.
New UWSM Logos
UWSM has a new logo, as of October 23. Fall 2024 campaigns should continue to utilize the old logo. If you need the new logo for another reason, click here to access all color variations.
Photos
United imagery for use during your workplace campaign.
Posters / Flyers
Download and print customizable posters for use in your workplace campaign.
Run A Campaign
Campaign How-To Guide
Find creative engagement ideas for your next fundraising event.
Let’s get UNITED for Southern Maine! In this Campaign Event How-To Guide, find an assortment of activities and resources to help you and your team raise awareness, funds, and spirits in support of your United Way workplace campaign.
This guide offers you a collection of options that we have tried, ideas that have been shared, and some helpful how-tos.
Campaign Forms
Download donation and reporting forms.
See Your Impact
Videos
Watch the stories of those impacted by your donation.
Impact Stories
Impact Stories
Speakers Bureau
Speakers Bureau
Impact Data
See the impact of your investments in UWSM.
Investment Portfolio
See the specific programs and innovative initiatives supported by your contribution.
Thanks to the support of thousands of local individuals and companies, United Way of Southern Maine was able to mobilize the resources to invest in United Way-led work and 73 innovative programs and collaborations at 52 community partners last year. These investments will close gaps in early childhood development, create pathways to educational and employment opportunities, and increase access to mental health care and addiction prevention and intervention services. See your impact in our annual Investment Portfolio.
